Earth to Skin — Walmart’s first-ever skincare line, Earth to Skin. Although the definition of clean beauty varies from brand to brand and retailer to retailer, for Earth to Skin, it means no parabens, phthalates, petrolatum, mineral oil, sulfates, gluten, or animal testing. The goal was to show this line as a luxurious, clean, and simple brand that carefully selects powerful ingredients from the earth.