Uniting art & science for a retail disrupter
Emmerging Technology • Retail • Visual Expression
Campaign Strategy Framework • Campaign Concepting • Art Direction
Role: Creative Director
Photographer: Justin Swindle
Video Director: Ole Schell
Producer: Muriel Schneider
Stylist: Meggan Crum
Stitch Fix Summer — We were tasked to bring to life the first brand campaign for Stitch Fix that would be featured across marketing channels and drive acquisition, conversion, and retention results. Shot on location in Palm Springs with our internal photography and styling teams.
We were tasked to bring to life the first brand campaign for Stitch Fix that would be featured across marketing channels and drive acquisition, conversion, and retention results.
Build awareness.
Stitch Fix was a disrupter in the fashion retail space, but didn’t have a clear brand identity and needed a memorable first ever campaign to highlight the brands they sold and tell a story that customers would resonate with.
We shot on location in Palm Springs to highlight summer family and friend getaways and stories of nostalgia by shooting video with Super 8 film.
