Building awareness & changing perception
Ecommerce • Cultural Influence • Creative Strategy
Campaign Strategy • Campaign Concepting • Design Direction • Art Direction
Role: Associate Creative Direction
Creative Director: Jillian Haney
On-Figure Photographer: Camila Falquez
Still Life Photographer: Martin Vallin
Creative Director, Copy: Sam Chang
Photo Art Director: Ami Jenner
Sr. Art Director: Sophia Su
Find the beauty in you — a bold, emotional approach that visually signals we’re proud, confident & ready to take over the beauty space. Beauty is an art. It’s a way to express yourself & your creativity. Let’s celebrate all the ways it can be used to create a vibe, evoke an emotion or simply make a statement. Rock a bold lip, paint a funky nail design or try a new eyeshadow palette from a brand you know & love.
For fall 2023, our goals were to build awareness and change perception for beauty at Walmart.
Change perception.
Our shoppers already know to come to Walmart for their Tide Pods, but they’re not thinking of Walmart for their perfume.
Build awareness.
Because Walmart has the goods.
We developed a new heroic and ownable style of photography for still life that matches our superior product. Make it look as expensive as it is, even though we sell it for less.
