Telling stories of the unrested
Sleep Wellness Technology • Human-Centered Design • Brand Campaign Framework
Campaign Strategy • Framework Campaign • Concepting Design Direction • Art Direction
Role: Creative Director
Permission to hit pause. Everyone leads different lives with different sleep schedules, and no matter what they are, they’re all busy. No matter what busy schedules look like, everyone deserves to step back and prioritize their rest.
To keep up with modern life, people have resigned to a life unrested.
Hatch’s MarComm themes are the core topics they talk about and the stories they tell under their core message to deliver Sleep Honesty, but they were unclear how this would roll out.
I developed a campaign framework that would take their MarComm themes one step further to deliver always on, always fresh Tales of the Unrested.
