J.Crew x Mercado Global
Building artisan and retail partnerships
SECTOR /
Retail • Social Impact • Creative Partnerships
SERVICES/
Cultural Research • Retail & Artisan Partnership • Textile Design • Product Development • Storytelling • Art Direction
Photographer: Andrés Asturias
Story /
Mercado Global x J.Crew — A handbag collection designed and developed for J.Crew’s In-Good Company e-commerce concept store - featuring brands that told stories of craftsmanship, quality, and philanthropic endeavors. Since its inception, Mercado Global has created job opportunities for over 300 indigenous Mayan women in the Western Highlands of Guatemala. I executed and led textile design, silhouette design, product development, and sourcing + creative direction.
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What/
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From concept to completion, each MG piece tells a story of partnership between the women who weave them and the women who wear them.
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