Changing perception as a style destination
Ecommerce • Cultural Influence • Creative Strategy
Campaign Strategy • Campaign Concepting • Design Direction Art Direction
Role: Associate Creative Direction
Creative Director: Jillian Haney
On-Figure Photographer: Matt Jones
Still Life Photographer: Nicholas Duers
Creative Director, Copy: Sam Chang
Photo Art Director: Bryan Kasm
Sr. Art Director: Sophia Su
Get ready with me — Fall is all about discovering new style possibilities and having fun with fashion. So this season, we’re inviting you to reimagine the way you get dressed for everything. It’s knowing that any time you open your closet, it’s another chance to express yourself. Go ahead, put on your favorite song. Play with layers. Let your jewelry do the talking. Step up your show game. And find the magic in every outfit. Consider this your love letter to getting ready and getting out there.
Change the perception - know that Walmart is a destination for on-trend & curated product assortments.
Our target customer trusts Walmart apparel for basic, but not style-driven buys.
We developed a new heroic and ownable style of photography for still life that matches our superior product. Make it look as expensive as it is, even though we sell it for less.
.jpg)
